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About Statistical Analysis

The Click to Buy service can be improved by continuously compiling statistics on the user's service usage.
Using the following measuring indicator is recommended when developing or operating Click to Buy, using Google Analytics (GA).

Key Metrics

Click to Buy is a service that can be improved by continuous user statistics measurement.
We recommend that you use the following metrics based on using Google Analytics (GA) when you build or operate Click to Buy.

Statistics on the Inflow Path and Use

More available Click to Buy services can be developed by analyzing the following measuring indicators.

  • Inflow path by channel
  • Demographic characteristics identified by the number of visitors
  • Dwell time of the user by page

    (e.g., The user's dwell time can be an important measuring indicator for the page with many input elements such as buyer information and purchase conditions.)

  • User's behavior flow
  • Bounce rate of the user by page

    (e.g., The bounce rate of a specific point can be an important measuring indicator for the process composed of multiple pages, such as Build & Price or Order.)

Conversion Rate

Check the target conversion rate for the service use of the user. There are four conversion points to measure on Click to Buy depending on the development scope or process case.

  • Conversion Point 1 - The user completes quote creation through the Build & Price step. Page Link
  • Conversion Point 2 - The user completes the reservation through the Prepaid Booking step.Page Link
  • Conversion Point 3 - The user decides the dealer's offer to place on order in the "Dealer's offer" step.Page Link
  • Conversion Point 4 - The user finishes ordering through the "Order" process.Page Link

Example screens for conversion points can be checked using the page link.(Opens on a new window)

Event

You can compile separate statistics on important actions that are worth collecting data for by setting an event trigger.
You can monitor the users' use status of the following Click to Buy functions in real time by setting a separate event:

Example screens for conversion points can be checked for applying the event using the page link.(Opens on a new window)